An annual publication and a perennial Christmas stocking filler for generations has been printed on PEFC-certified paper stock. After selling 147 million books over the last 66 years, the 2022 edition of Guinness World Records has been produced using legal and responsibly sourced material from Stora Enso.
The famous reference book lists all sorts of human achievements and the extremes of the natural world plus the plain old weird and whacky. Each title contains thousands of world records with 80% new and updated every year. The ‘brainchild’ of Guinness Breweries Managing Director Sir Hugh Beaver, the publication was co-founded by twin brothers Norris and Ross McWhirter in London, 1955. It is now translated into over 40 languages and available in over 100 countries.
“Guinness World Records (GWR) produces two million books per year,” says Patricia Magill, Director of Production at Guinness World Records. “We are committed to ensuring the ethical and responsible sourcing of the paper we use for book production. We use chain of custody certified paper and 100% of our books produced in 2021 were PEFC-certified. The annual GWR book is 98% recyclable, containing PEFC-accredited paper sourced in Finland and other paper products (boards, endpapers, and covers) printed with vegetable-based inks.”
When it comes paper, packaging and forest-based products, the PEFC logo and on-product labels are globally trusted trademarks. The use of labelling backed with verifiable information and data is an important way to give consumers an idea of what environmental values rest behind the product they choose.
The ‘green trees’ logo helps businesses and brand owners communicate their environmental credentials with confidence and for consumers to identify products that have used material from legal and sustainable forests. The PEFC logo is backed by the all-important chain of custody. PEFC chain of custody certification provides evidence of a transparent and independently audited supply chain and guarantees that the raw material is from responsibly managed origins.
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