Programme for the Endorsement of Forest Certification

PEFC is the world's largest forest certification organisation

Certified Paper Packaging and the Circular Economy – Webinar Recording

13th July 2021

In 2019, more than 2 million tonnes of plastic packaging were placed on the UK market. As plastic packaging accounts for 70% of all UK plastic waste (WRAP), this is an alarming figure. Small wonder then, that innovative certified paper-based packaging solutions are rapidly being developed to address the need for more environmentally-friendly alternatives.

Rising Demand for Renewable, Recyclable and Responsibly-Sourced Packaging


Sustainable consumption is on the rise. A 2019 Nielsen study found that 73% of global consumers would change their consumption habits in order to reduce their environment impact. A 2020 Two Sides Survey on European Packaging Preferences found that paperboard packaging is favoured by consumers as being better for the environment and considered easier to recycle and home compost. So, it has never been more important to use responsibly-sourced packaging materials. Increasing the use of sustainable, certified forest-based packaging has huge potential to not only help companies meet sustainability targets, but also have a positive impact on the world’s forests and the communities that depend upon them.

Certified Paper Packaging and the Circular Economy Webinar Recording

Brand owners and retailers keen to learn more about the role of certified paper packaging in a circular economy, might find the content of this webinar recording of interest. 

Speakers including  Christophe Jordan from Arjo Wiggins, Biffa’s  Roger Wright and the Soil Associations Giulia Cerundolo, discuss the benefits of paper-based packaging, and why it’s crucial that the raw materials used to make it are responsibly sourced. 

They also demonstrate how innovative solutions are already addressing the need for environmentally-friendly alternatives to single use plastics.

Thank you to everyone who registered for the webinar.  Here is a summary of the findings and the links to all of the materials from the webinar.