Programme for the Endorsement of Forest Certification

PEFC is the world's largest forest certification organisation


Executive Director

John Kirkby – Since graduating with a degree in Forestry Management from the University of Aberdeen in 2001, John has worked in the timber products industry in a number of roles. From 2001 to 2012 he was employed by TRADA Technology Ltd, where he was responsible for the provision of a problem-solving timber consultancy.

John has specialised in helping companies across the UK achieve and maintain PEFC chain of custody certification. Services ranged from the full implementation of a new chain of custody systems to annual internal audits to check the ‘health’ of existing systems. Customers include sawmills, printers, joinery companies, builders merchants varying in size from 1 to 1000+ employees.

Contact: John Kirkby

Communications Director

Hilary Khawam’s career has spanned the corporate and not for profit sectors for more than 20 years. Before joining PEFC in 2005, she served as Deputy CEO of the Marine Stewardship Council (MSC) and has accumulated more than twelve years experience in the certification and eco-labelling sector. Hilary is Communications Director, responsible for PEFC’s marketing and communications activities in the UK.

Contact: Hilary Khawam

Operations Manager

Tracey Reeve previously worked in the insolvency sector for the best part of twenty years, first at PricewaterhouseCoopers and later at Kroll Limited.

Tracey is based in Sheffield supporting John to ensure an efficient running of the UK of all UK operations.  When she isn’t at her desk you can usually find her climbing a hill in the Peak District.

Contact Tracey Reeve


Sarah Gascoigne previously worked in the Student Accommodation sector as a Sales and Service Advisor and prior to that was a Business Manager for BSM Driving School for over 10 years.

Sarah is based in Sheffield and administers all databases and trademark/logo usage. 

Contact Sarah Gascoigne