Programme for the Endorsement of Forest Certification

PEFC is the world's largest forest certification organisation


Executive Director

John Kirkby – Since graduating with a degree in Forestry Management from the University of Aberdeen in 2001, John has worked in the timber products industry in a number of roles. From 2001 to 2012 he was employed by TRADA Technology Ltd, where he was responsible for the provision of a problem-solving timber consultancy.

John has specialised in helping companies across the UK achieve and maintain PEFC chain of custody certification. Services ranged from the full implementation of a new chain of custody systems to annual internal audits to check the ‘health’ of existing systems. Customers include sawmills, printers, joinery companies, builders merchants varying in size from 1 to 1000+ employees.

Contact: John Kirkby

Marketing Manager

Laura Llewelyn –  has worked in marketing throughout her whole career, most recently at a B2B testing, inspection and certification company called Element Materials Technology. During her time at Element she successfully launched omnichannel campaigns and created customer focused communications to highlight the technical expertise within the EMEA division.

Laura is excited at the prospect of merging her marketing skills with a cause that matters. She is pleased to be joining PEFC and being part of a journey towards a greener, more sustainable world.

Contact Laura Llewelyn

Operations Manager

Tracey Reeve previously worked in the insolvency sector for the best part of twenty years, first at PricewaterhouseCoopers and later at Kroll Limited.

Tracey is based in Sheffield supporting John to ensure an efficient running of the UK of all UK operations.  When she isn’t at her desk you can usually find her climbing a hill in the Peak District.

Contact Tracey Reeve

Operations Assistant

Sarah Gascoigne previously worked in the Student Accommodation sector as a Sales and Service Advisor and prior to that was a Business Manager for BSM Driving School for over 10 years.

Sarah’s expertise is managing our International databases and trademark/logo usage and also supporting communcations and operations within the UK. 

Contact Sarah Gascoigne