Programme for the Endorsement of Forest Certification

PEFC is the world's largest forest certification organisation


Executive Director

Alun Watkins has been working in the timber and furniture industries for over thirty years, fifteen of which were closely involved with environmental issues. Before joining PEFC as National Secretary in January 2010, he worked at FIRA (Furniture Industry Research Association) as an environmental management consultant offering advice and guidance to the furniture industry on all aspects of environmental compliance including chain of custody and also managed the industry specific initiative Club Green. Alun was also instrumental in the development of the Furniture Industry Sustainability Programme (FISP) and chaired the Furniture Industry Environment Committee.

Contact: Alun Watkins

Communications Director

Hilary Khawam’s career has spanned the corporate and not for profit sectors for more than 20 years. Before joining PEFC in 2005, she served as Deputy CEO of the Marine Stewardship Council (MSC) and has accumulated more than twelve years experience in the certification and eco-labelling sector. Hilary is Communications Director, responsible for PEFC’s marketing and communications activities in the UK.

Contact: Hilary Khawam

Operations Manager

Tracey Reeve previously worked in the insolvency sector for the best part of twenty years, first at PricewaterhouseCoopers and later at Kroll Limited. Tracey is based in Sheffield with Alun Watkins and is responsible for the administration and digital media within the UK.

Contact Tracey Reeve


Sarah Gascoigne has joined PEFC after 5 years in the Student Accommodation sector as a Sales and Service Advisor and previously was a Business Manager for BSM Driving School for over 10 years. Sarah is based in Sheffield with Alun Watkins and Tracey Reeve.

Contact Sarah Gascoigne